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  • Writer's pictureSaving Tomorrows Planet

TV has a role to play

Christian holds back no punches "Media owners have to proactively create content promoting sustainability".

The competition between Sky, BBC, ITV and C4 to be leaders in sustainability has them more committed to creating more content.

But to save the planet we need all content creators - from streaming to book publishers and TV to Radio - proactively informing and entertaining audiences on how to live more sustainably, says Christian.

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